$44.910.1151.460.47

Brand

News by theme
How does a clear mission affect brand effectiveness and where to find yours?

A well-formulated company mission increases business productivity, boosting innovation by up to 30% and employee engagement by up to 40%. This impacts brand profitability, the effectiveness of advertising campaigns, and consumer loyalty.

Business News • December 16, 12:31 PM • 2229 views
Vyshyvankas for boys: how to choose a quality model for school and holidays – SVARGAPhoto

Modern parents are increasingly choosing vyshyvankas for school events and everyday wear, which leads to a growing demand for children's models. The Ukrainian brand SVARGA offers high-quality vyshyvankas made from natural materials that combine comfort, tradition, and modern design.

Business News • December 16, 12:10 PM • 2575 views
Trump sues BBC for $10 billion over alleged misrepresentation of his speech

Donald Trump has filed a lawsuit in Miami court against the BBC for $10 billion for defamation and violation of Florida's trade practices law. The lawsuit concerns edited footage of Trump's speech shown on the Panorama program.

News of the World • December 16, 07:43 AM • 4104 views
BYD increases EV battery warranty, surpassing TeslaPhoto

Chinese automaker BYD has significantly extended the battery warranty coverage for its electric vehicles in Europe to 8 years or 250,000 km. This new policy exceeds industry standards and puts pressure on competitors.

Technologies • December 16, 06:40 AM • 3507 views
Ukrainian "Gropius" chair recognized as best product of two decades by Interior DesignPhoto

The Noom brand with its "Gropius" chair won in the "Residential Seating" category and received the special "Best of the Best" award at Interior Design's Best of Year awards. The chair, designed by Kateryna Sokolova, is recognized for its design and ergonomics, and is used in Lacoste and Fendi boutiques, as well as at Sotheby's gallery.

Society • December 15, 01:13 PM • 7643 views
Hybrids and plug-in hybrids are taking over the market: gaining momentum in the US, and already the most popular in Europe

Hybrids and plug-in hybrids are rapidly increasing sales, displacing gasoline cars. In the US, 22% of passenger cars sold in the first quarter of this year were hybrids, and in Europe they are already the most popular, occupying 35% of the market.

News of the World • December 15, 01:07 PM • 2886 views
Volkswagen closes Dresden plant: historic decision after 88 years of operation

Volkswagen is ceasing production at its Dresden plant from December 16, marking the company's first plant closure in Germany in 88 years. The reasons are declining demand in China and Europe, as well as the impact of US tariffs.

Auto • December 15, 03:20 AM • 30825 views
Cancer after baby powder: Johnson & Johnson ordered to pay consumers 40 million in compensation

California jurors awarded $40 million to two women who claimed Johnson & Johnson baby powder caused ovarian cancer. The company plans to appeal the verdict, stating that its products are safe.

Health • December 13, 05:11 AM • 5717 views
Football and esports: the first PUBSTOMP took place in Zhytomyr

FC Polissia and GGBET held a PUBSTOMP in Zhytomyr, bringing together football and esports fans to watch the final Major of CS2. Polissia football players were present at the event and communicated with the fans.

Sports • December 12, 04:02 PM • 3995 views
Exclusive
Hybrid warfare: why Russia is destroying pharmaceutical infrastructure and provoking drug shortages in Ukraine

Russian strikes on pharmaceutical warehouses are aimed at putting pressure on the Ukrainian population and intensifying panic. This is a matter of national security that affects civilians, especially the elderly.

Society • December 12, 01:09 PM • 60333 views
Exclusive
What the new generation of women are investing in: from technology to luxury

An opinion column by financial expert and co-founder of Concord Fintech Solutions, Olena Sosedka.

Society • December 12, 11:47 AM • 67112 views
Blogger Anna Alkhim fined almost UAH 5 million for casino advertising

The state agency PlayCity fined blogger Anna Alkhim UAH 4. 8 million for illegal casino advertising in Instagram stories. This is part of a campaign in which 14 bloggers, websites, and media outlets have been fined UAH 67.2 million in six months.

Society • December 12, 11:05 AM • 5874 views
Global EV sales up 21% this year: Europe shows growth, US lags behind

In November 2025, global EV sales reached 2 million, bringing the total to 18. 5 million units year-to-date, a 21% increase over 2024. Europe leads the growth, while North America lags after the cancellation of tax incentives, and China remains the largest market.

News of the World • December 12, 09:54 AM • 4422 views
"Grant money vacuum cleaner": former head of the judicial administration Salnikov announced lobbying for a specific company in the process of digitalization of courts

Former head of the State Judicial Administration Oleksiy Salnikov announced the lobbying of Civitta LLC during the audit of the Unified Judicial Information and Telecommunication System. He claims that his position on attracting global auditing companies became the reason for pressure and removal from office.

Society • December 12, 09:28 AM • 4081 views
Exclusive
Attacks on pharmaceutical logistics: Russia uses drug shortages as a way to pressure UkrainiansPhoto

Russia's missile and drone attacks, which lead to a shortage of medicines and medical supplies, are an element of pressure on Ukrainians. And they fit into the logic of actions that international documents interpret as signs of a policy of national destruction.

Society • December 11, 01:44 PM • 94795 views
After a missile strike, a family agricultural business in Kyiv region recovered and supplies products to Ukrainian brandsPhoto

The family farm "Soloviine" in Kyiv region, destroyed by a missile strike, has resumed operations and supplies products to Ukrainian companies. The enterprise grows corn for popcorn, pumpkins, and potatoes for "Lux" chips, having increased its land bank to 300 hectares.

Society • December 11, 12:50 PM • 4349 views
Prada to release "Made in India" sandals for $930 after wave of criticism

Italian brand Prada will create 2,000 pairs of sandals in India, inspired by traditional footwear, following criticism. Each pair will retail for approximately $930, combining Indian craftsmanship and Italian technology.

News of the World • December 11, 10:26 AM • 11364 views
Hyundai IONIQ 3 debuts new electric car designPhoto

Hyundai unveiled the new Concept Three electric hatchback at the Munich Motor Show in September, which will be named IONIQ 3. Production is set to begin in early 2026 in Turkey, with an expected price of around $33,700.

Auto • December 11, 07:29 AM • 4281 views
Google launches ultra-cheap AI Plus plan in India to compete with ChatGPT Go

Google has introduced an AI Plus plan in India priced at less than $5 per month for new users. This move is aimed at competing with low-cost AI offerings, particularly OpenAI's ChatGPT Go subscription.

News of the World • December 10, 02:32 PM • 3167 views
Ford and Renault form a strategic partnership to compete with Chinese manufacturers: two affordable electric vehicles already under development

Ford and Renault Group have entered into a strategic partnership to expand Ford's electric vehicle offering in Europe. The cooperation involves the development of two affordable Ford electric vehicles on Renault's Ampere platform and joint efforts in the light commercial vehicle segment.

Auto • December 9, 04:02 PM • 3164 views
Career ascent at MHP: the story of a person who grew with the company

Vitaliy Zahorodnii rose from a sales representative to the head of the sales department at MHP in ten years, launching "Miasomarkety" (Meat Markets) in Odesa region and implementing the Food Art Summit project. His career demonstrates successful growth within a company focused on developing its partners' businesses.

Economy • December 9, 11:37 AM • 9643 views
No sanctions, act through RussiaPhoto

NielsenIQ's Russian subsidiary is actively recruiting staff for high-risk markets, including occupied Ukrainian territories and Iran, as revealed by job postings on HH. ru. The company's internal research previously labeled occupied Ukrainian lands as "new Russian regions."

Publications • December 8, 03:38 PM • 22136 views
Smart unveiled its largest sedan, the #6 EHD, with Geely's hybrid systemPhoto

Smart has unveiled its largest hybrid sedan, the Smart #6 EHD. The new model features Geely's NordThor Hybrid 2.0 system and a battery from SVOLT or CATL.

Auto • December 7, 12:04 PM • 4178 views
She Congress 2025: stories of determination of women changing business, communities, and social values

On December 17, 2025, SHE Congress 2025 will take place in Kyiv under the auspices of WoMo, where over 500 participants will discuss courage, development, and impact. For the first time, a He for She panel discussion will be held, and over 50 speakers will share success stories in various fields.

Business News • December 6, 01:30 PM • 16523 views
Confession of the Singing Rector: Poplavsky presented a bookPhotoVideo

The singing rector presented the book "Universities" by Mykhailo Poplavsky at the Kyiv University of Culture.

Society • December 5, 09:43 AM • 2857 views
Demand for trucks in Ukraine fell by 10% in a month: sales leaders in November

In November 2025, 982 new commercial vehicles were sold in Ukraine, which is 10% less than last year. Sales fell by 18% compared to October, and since the beginning of the year, the fleet has increased by 10,835 vehicles, which is 6% less than in the same period last year.

Economy • December 5, 08:35 AM • 2766 views
Personnel changes at Versace: Creative Director Vitale resigns after brand acquisition by PradaPhoto

Versace Creative Director Dario Vitale is resigning eight months after his appointment. This comes two days after the Prada Group completed its acquisition of Versace for 1.375 billion euros in cash.

Culture • December 4, 07:51 PM • 4933 views
EU to launch antitrust investigation against Meta over AI use in WhatsApp

The European Commission will open an antitrust procedure regarding the use of artificial intelligence in Meta-owned WhatsApp. The investigation will focus on the competitive implications of integrating Meta's AI assistant into the messenger.

News of the World • December 4, 03:51 PM • 3948 views
Pantone named the color of 2026: a shade of white chosen for the first timeVideo

The Pantone Color Institute has chosen PANTONE 11-4201 Cloud Dancer as the color of 2026, calling it a "billowing white, filled with serenity. " This is the first time a shade of white has been chosen in the 26-year history of Pantone's Color of the Year program.

Society • December 4, 02:10 PM • 74256 views
Tesla plummets in Europe: registrations down 36% in November

Tesla registrations in Europe fell by 12. 3% in November, reaching about 17,000 cars. Excluding Norway, the decline was 36.3%, while in Norway sales increased by 175%.

Economy • December 4, 01:43 PM • 3623 views