YouTube is testing an innovative brainstorming feature with Google Gemini

YouTube is testing an innovative brainstorming feature with Google Gemini

Kyiv  •  UNN

August 8 2024, 09:59 AM  •  8625 views

YouTube is integrating Google Gemini to help creators generate ideas, titles and thumbnails for videos. The new 'Brainstorming' feature is designed to gauge the preferences of content creators and give the platform an edge over competitors.

YouTube said it is testing integration with Google Gemini to help creators find video ideas, titles and thumbnails.

Writes UNN citing Tech Crunch.

Details

A new brainstorming tool, in conjunction with Google Gemini, could give YouTube an edge over other video social media platforms. The brainstorming feature  offers users something that these competing platforms don't have. In addition, it makes sense for Google to incorporate its artificial intelligence into the video platform to encourage creators to pay attention and distract from OpenAI's ChatGPT.

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YouTube sees the new addition as a way to gauge whether creators prefer the inspiration tool, Gemini integration, or both when it comes to helping with ideas for content.

Reference

The "Brainstorm with Gemini" feature is similar to another artificial intelligence feature that YouTube tested in May 2024: an inspiration tool that provides creators with ideas for video topics that interest their audience. It then generates a list of discussion topics to start the creation process.

While platforms like TikTok and Instagram are currently focused on using generative AI to enable creators to create digital versions of themselves, YouTube is focused on using the technology to help creators create their content

- writes, founded by Michael Arrington, an online publication about innovation and startups.

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