Apple plans to embed a video camera and AI into its watches to analyze the surrounding world
Kyiv • UNN
Apple plans to add a camera with AI to the Apple Watch for object recognition and text translation. The company aims to integrate this feature into future devices, including AirPods.

The American company Apple is exploring the idea of adding a camera and artificial intelligence functions to its Apple Watch smartwatches. This will allow entering the market of devices with artificial intelligence (AI). This is reported by UNN with a reference to Bloomberg.
Details
It is noted that the new Visual Intelligence feature, which is related to the camera control interface, will use artificial intelligence to help users learn more about the world around them and get useful information about everything around them.
This feature works like this: if you long press the camera button, you will get to a new interface where you can take a picture of something and analyze it using ChatGPT or Google Search. It can also summarize or translate text and identify certain objects, landmarks or animals
The company is working on new versions of Apple Watch with cameras. Although their market launch is expected only in a few generations, these models have already been included in the company's plans.
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According to Bloomberg, Apple is considering adding cameras to both the standard Apple Watch Series and Ultra models. The current concept involves placing the camera inside the display in the standard version - similar to the front camera on the iPhone. In the Ultra version, the camera may be located on the side.
According to the publication, Apple aims to integrate this feature into future devices, including AirPods with built-in cameras, which have already been mentioned earlier. In addition, the company intends to gradually switch from AI models from OpenAI and Google to its own developments - Apple Intelligence.
Recall
Apple plans to add a real-time conversation translation feature to AirPods with the release of iOS 19. This will allow users to communicate with people who speak other languages directly through the headphones.