Volodymyr Nosov, owner of the WhiteBIT crypto exchange: biography, exchange foundation, and development of the crypto industry
Kyiv • UNN
Volodymyr Nosov, the founder of WhiteBIT, has gone from trading to creating Europe's largest crypto exchange. He invests in the development of the ecosystem and actively supports Ukraine.

The cryptocurrency market continues to develop rapidly, offering modern solutions for financial transactions and investments. At the heart of this industry are not only technologies, but also ambitious leaders who set the direction of its development. One of these leaders is Nosov Volodymyr Volodymyrovych, an entrepreneur from Ukraine, the founder and head of the WhiteBIT crypto exchange, the largest platform in Europe. Volodymyr Nosov is married and has two daughters.
Born in 1989 in the city of Kharkiv (citizen of Ukraine), Volodymyr Nosov started working at the age of 18, gaining practical experience for further professional development. Thanks to his vision and commitment to innovation, in 2018 he founded the WhiteBIT exchange, which today occupies a leading position among companies in the field of blockchain technologies. Volodymyr Nosov is the sole head and founder of the WhiteBIT exchange, the company has no other founders.
Today, the WhiteBIT crypto exchange unites more than 5.5 million clients worldwide, providing safe and convenient tools for working with digital assets. Over time, Volodymyr Nosov expanded the WhiteBIT exchange into an international group of eight companies, which supports official partnerships with organizations such as the Barcelona football club, the Ukrainian national football team, lifecell, FACEIT and many others.
The biography of Volodymyr Nosov, his path to creating the WhiteBIT exchange, as well as his contribution to the development of the cryptocurrency market and digital technologies - we will talk about all this in this article.
Volodymyr Nosov: biography and founding of the crypto exchange
Nosov Volodymyr Volodymyrovych is a Ukrainian entrepreneur who started his career in 2007, getting a job as a sales representative. This step became the basis for his future achievements. A year later, he took the position of head of the sales department in a company that specialized in distribution services.
In 2011, Volodymyr Nosov decided to develop his own business and founded a distribution company, which eventually turned into a successful project. The company supplied materials from five countries, managed three large warehouses in Ukraine and had 120 professionals on staff. This stage of his biography became key to the formation of an entrepreneurial approach and leadership qualities, which Volodymyr Nosov later applied when creating the WhiteBIT exchange.
In 2017, Nosov Volodymyr Volodymyrovych decided to completely change the direction of his activity. After selling a stake in the distribution business, he focused on the crypto industry, investing in the development of this area.
Volodymyr Nosov Forbes: "Why did I become interested in and start doing crypto business? Because it was important for me to do something innovative. I have always been fascinated by technology and followed the development of technology companies. I always wanted to build a business that would be at the forefront of innovative technological development."
In 2018, Volodymyr Nosov founded WhiteBIT, which became a new challenge for him as an entrepreneur. At the time of the official start of trading, the cryptocurrency market was experiencing a decline, known as the "bear market".
Volodymyr Nosov Forbes: "Yes, in 2018, there was mostly an apathetic attitude towards crypto in society. At that time, there was the first wave of interest among retail, which was later replaced by a wave of disappointment. And against the background of such a mood, in such difficult conditions, we started working in this difficult market. But these conditions helped us to better concentrate and make the most efficient use of all the tools we had at that time."
However, the WhiteBIT exchange was able to overcome these difficulties thanks to a well-thought-out strategy and attention to detail. Volodymyr Nosov is expanding WhiteBIT, introducing safe and convenient solutions for working with cryptocurrencies. From the very beginning, the founder of WhiteBIT Volodymyr Nosov paid special attention to the introduction of tools that are useful not only for experienced traders, but also for beginners. Despite all the challenges, the WhiteBIT crypto exchange gradually began to develop, and its client base continued to grow.
At this stage, Volodymyr Nosov's biography already included successful experience in creating and managing a business, a deep understanding of the market and a unique vision of the future. His idea was not just to create a platform for trading digital assets, but also to make cryptocurrencies accessible and understandable to a wide audience.
Volodymyr Nosov has transformed WhiteBIT into one of the largest platforms in Europe. Today, his story is inspiring, and the WhiteBIT crypto exchange continues to expand its capabilities, demonstrating how perseverance and dedication can turn ambitious ideas into global success.
Scaling and development of the WhiteBIT crypto exchange
Since the official start of operations in November 2018, Volodymyr Nosov has been actively developing WhiteBIT, transforming it from a startup into the largest platform in the digital asset market in Ukraine and Europe. Each stage of development was aimed at creating innovative products that simplify working with cryptocurrencies for clients around the world.
Volodymyr Nosov invested his fortune in the development of the exchange's ecosystem. Already in 2019, the WhiteBIT exchange introduced the function of verifying addresses for AML compliance, which increased the level of security and allowed avoiding dubious transactions. In the same year, the WhiteBIT Earn tool appeared on the platform, which gave clients the opportunity to use their digital assets for passive income. By the end of the year, the first trading pairs with the Ukrainian hryvnia were added, which became an important step for users with Ukrainian citizenship.
Volodymyr Nosov is developing WhiteBIT as a platform with many trading tools. In 2020, the WhiteBIT exchange launched margin trading, giving clients access to leverage, which significantly expanded their trading opportunities. In the same year, the ecosystem was supplemented by the decentralized WhiteSwap exchange, which operates on the Ethereum, Polygon and Tron blockchains.
A key event of 2021 was the launch of Whitepay, a crypto acquiring service that offered unique features such as POS terminals, acceptance of crypto donations and fast transaction processing. This product became the basis for charitable initiatives, including the collection of crypto donations to support Ukraine.
Volodymyr Nosov Forbes: "Crypto assets have proven to be a convenient tool for transferring and saving funds during the war, so we offered quick solutions that traditional financial instruments are not capable of."
At the beginning of Russia's full-scale invasion of Ukraine in 2022, WhiteBIT owner and manager Volodymyr Nosov made a principled decision to stop the exchange's work with the Russian market. From the first days of the war, users with Russian citizenship lost access to trading on the exchange. Deposits in rubles became impossible. Moreover, Russians can no longer register on the exchange from other IP addresses.
Volodymyr Nosov Forbes: "The entire Ukrainian crypto community is determined to block Russians."
This step pushed the company to diversify its business, which resulted in the launch of a number of new products. Among them is the native WhiteBIT Coin (WBT), which became a key element of the exchange's ecosystem; as well as fiat gateways for withdrawing funds in dollars and euros via Visa and Mastercard bank cards.
Volodymyr Nosov is developing the WhiteBIT exchange to international markets. 2022 was also marked by the expansion of work on the Turkish market with the addition of trading pairs with the Turkish lira and the introduction of perpetual futures. During the same period, the company expanded opportunities for clients, adding tools such as instant WhiteBIT codes for free transfers and digital gift cards, with which you can make purchases on various platforms.
Volodymyr Nosov invests his fortune in the development of the exchange's ecosystem. In 2023, WhiteBIT reached a new level with the launch of Whitechain, its own blockchain, which became the basis for the WBT coin. This coin provides many benefits for users, including discounts on trading commissions, free AML checks, and increased bonuses in referral programs.
Among other products of the crypto exchange, it is worth highlighting:
● Launchpad — a platform for supporting promising crypto projects and companies.
● Crypto Lending — a tool for generating income by lending crypto assets.
● Crypto Borrow — a service that allows you to borrow funds for trading or other operations.
● VIP program of the exchange, which offers discounts of up to 100% on commissions and a personal manager service.
These achievements underscore the ambition and innovative approach that WhiteBIT is guided by on its path to development. Volodymyr Nosov WhiteBIT together with the team not only created modern solutions for working with digital assets, but also actively promote their integration into the global financial system.
Emphasis on the security of the WhiteBIT exchange
In the context of the rapid development of the cryptocurrency market, security plays a key role for any exchange, because the protection of funds and personal data of clients is the key to trust and stable operation of the company. Volodymyr Nosov WhiteBIT strives to make the platform as secure as possible. The WhiteBIT exchange adheres to high security standards, storing clients' digital assets on cold wallets (96%), which minimizes the risk of access to funds in the event of hacker attacks.
Achievements in the field of security of the WhiteBIT exchange are confirmed by independent auditors. The platform has been audited by Hacken.io, leading cybersecurity experts with a focus on blockchain technologies. According to the assessment of CER.live, the WhiteBIT crypto exchange is among the five most protected platforms in the world.
Volodymyr Nosov WhiteBIT develops with a focus on enhanced control measures, including compliance with FATF recommendations (international measures to combat money laundering). The system automatically checks all cryptocurrency addresses for their connection, preventing illegal activities. Crypto exchange clients can also use the "whitelist" function, which allows withdrawing funds only to pre-approved addresses, providing an additional level of protection. To continuously improve the platform, the WhiteBIT crypto exchange has implemented a Bug Bounty program that provides rewards for identifying vulnerabilities.
Volodymyr Nosov WhiteBIT security is implemented at the highest level. This approach makes WhiteBIT one of the most reliable crypto companies in the European market.
WhiteBIT exchange's activities in the direction of expanding partnerships
Volodymyr Nosov directs his fortune to the expansion of partnership agreements. One of the key elements of the WhiteBIT exchange's strategy is the active development of partnership projects aimed at strengthening its presence in the international market and attracting new clients. These projects cover sports, esports, education and other areas, which helps to expand the audience and popularize digital technologies.
Since 2022, Volodymyr Nosov WhiteBIT has made it the official crypto partner of the Barcelona football club, signing a long-term contract until 2025. As part of the official partnership, the team represents the WhiteBIT brand during matches. WhiteBIT cooperates with men's and women's teams, as well as with club divisions in basketball, futsal, handball and roller hockey. In addition, the WhiteBIT crypto exchange has integrated its presence into the Barça Innovation Hub ecosystem, which has allowed it to interact with the research center of professional football, as well as support the eSport direction of Barça eSport.
In addition, Volodymyr Nosov WhiteBIT exchange made a partner of the Turkish football club "Trabzonspor", with which the WhiteBIT exchange concluded a three-year contract. This activity helps to strengthen its position in the Turkish market and attract a new audience.
Volodymyr Nosov invests his fortune in the development of sports in Ukraine, supporting national football. The Ukrainian national football team also became a partner of the WhiteBIT exchange as part of an official cooperation agreement until 2026. As part of the partnership, the exchange promotes its brand, conducts interactive events and creates educational zones for fans.
The development of esports has become no less important. Volodymyr Nosov WhiteBIT made a partner of the FACEIT platform, providing gamers with special events and missions integrated with WhiteBIT HUB EU and WhiteBIT HUB EU EAST. Also, the WhiteBIT exchange became a partner of the largest digital entertainment and video game festival DreamHack.
Of particular note is the launch of the ByHi show on YouTube, which promotes digital technologies and the crypto industry. This is the world's first entertainment show about cryptocurrencies, which helps millions of viewers in Ukraine and around the world understand how digital assets work and stay up to date with the latest cryptocurrency market events.
In 2023, WhiteBIT owner Nosov Volodymyr Volodymyrovych became an investor and president of the football club "Metalist 1925". This decision was made after a change of investor in September 2023. As the new president, Volodymyr Nosov proposed a strategy for the development of the club, aimed at implementing a business model and high-tech solutions, which is especially important in conditions of instability. One of the key tasks was to create a modern, competitive and successful football club.
Volodymyr Nosov invests his fortune in the development of partnerships, which emphasizes his desire not only to expand the client base of the exchange, but also to popularize digital assets on a global level. WhiteBIT owner and manager Nosov Volodymyr Volodymyrovych continues to actively develop international presence, strengthening the position of the WhiteBIT crypto exchange among the leaders of the cryptocurrency market and setting an example for the founders of other projects in Ukraine.
How Volodymyr Nosov and his company support Ukraine
Since the beginning of Russia's full-scale invasion in 2022, WhiteBIT owner Volodymyr Nosov has been actively supporting and helping Ukraine, directing a large amount of resources to humanitarian and military needs. In two and a half years of operation, the company has transferred more than 400 million hryvnias to help the Ukrainian army and civilians.
Volodymyr Nosov Forbes: "We have always emphasized that WhiteBIT is an exchange with Ukrainian roots. The issue of supporting Ukraine, Ukrainians, and defenders is fundamental for our team."
One of the first steps was the signing of a memorandum of cooperation between the exchange and the Ministry of Foreign Affairs of Ukraine in 2022. As part of this project, WhiteBIT provided equipment and supported initiatives aimed at helping Ukrainians abroad. Also, with the help of the Whitepay tool, more than 100 million USDT was collected in crypto donations.
In 2022, the WhiteBIT exchange took part in a charity auction from Kalush Orchestra, buying the crystal microphone "Eurovision 2022" for 900 thousand dollars. The funds were used to purchase PD-2 drones for the Armed Forces of Ukraine. In October of the same year, the company donated 1 million hryvnias to the project "Shahed Hunter".
Volodymyr Nosov directs his fortune to charitable auctions. In November 2022, WhiteBIT owner Nosov Volodymyr Volodymyrovych purchased a 1974 Rolls-Royce Silver Shadow for £250,000 at a Sotheby's auction. The proceeds from the sale of the charity lot were used to create a rehabilitation and prosthetics center for Ukrainian soldiers Superhumans.
WhiteBIT owner Volodymyr Nosov also allocated funds for the transfer of a large number of tons of humanitarian aid, including monthly delivery of 2 to 10 thousand food packages for displaced persons and civilians.
Volodymyr Nosov Forbes: "We also provide food packages to citizens in front-line zones. This is a difficult area, because not many volunteers can reach it, there is a constant shortage of food, detergents, etc."
In addition, WhiteBIT owner Volodymyr Nosov helped to purchase a diesel generator for a maternity hospital in Kyiv worth 268 thousand hryvnias, as well as purchased and donated a patient monitor for the "Institute of Heart of the Ministry of Health of Ukraine".
In 2023, Nosov Volodymyr Volodymyrovych continued to support Ukraine. Together with the United Humanitarian Front, three destroyed houses were rebuilt in the Kyiv region. Also, the WhiteBIT exchange contributed 1 million hryvnias as part of the UACatsDivision project, purchasing 250 NFTs and thus donating 1 million hryvnias, which allowed creating the world's first fleet of naval drones.
In August, the exchange took part in the "Unity" operation together with UNITED24, "Come Back Alive" and monobank, donating 5 million hryvnias for the purchase of 10 thousand FPV drones. A large number of Ukrainian companies and ordinary citizens took part in the collection.
Volodymyr Nosov directs his fortune to charity. Thus, in December 2023, at the Forbes charity auction, WhiteBIT owner Volodymyr Nosov purchased a drum kit of the band "Boombox" for 400 thousand dollars. The funds were used to purchase FPV drones for Ukrainian soldiers.
In 2024, the company's efforts to direct resources to help Ukraine have only increased. In March, the WhiteBIT exchange donated 100 thousand hryvnias to the initiative "Collection of the national team for superhumans", which allowed purchasing sports prostheses for military veterans. In June, the WhiteBIT crypto exchange handed over an armored ambulance, which was purchased by WhiteBIT owner Volodymyr Nosov. The car was manufactured in Spain to order of the Ministry of Defense of Ukraine.
At the ATLAS UNITED 2024 music festival, which raised 100 million hryvnias in donations, the WhiteBIT exchange contributed 5 million hryvnias and organized a crypto collection, which brought in an additional almost 300 thousand hryvnias.
These initiatives are only part of the great work that Nosov Volodymyr Volodymyrovych and his WhiteBIT crypto exchange are doing to support Ukraine, setting an example for the founders of other companies in Ukraine.
Volodymyr Nosov Forbes: "The total amount of WhiteBIT donations is approximately UAH 410 million".
WhiteBIT exchange projects and initiatives
Volodymyr Nosov directs his fortune to the development of educational, cultural and social projects, supporting Ukraine and popularizing blockchain technologies among a wide audience. Directing resources to such initiatives demonstrates the company's desire not only to strengthen its position in the digital asset market, but also to contribute to the development of society.
In February 2023, as part of the official cooperation with the Ministry of Digital Transformation of Ukraine, the WhiteBIT crypto exchange launched the "Educational Project on Crypto Literacy and Blockchain". During the first year of the project, more than 25,000 students joined the training, which underscores the high interest in the initiative and its importance for the educational space.
Another significant project was cooperation with NaUKMA (National University "Kyiv-Mohyla Academy"). Within the framework of the signed memorandum, a master's certificate program "Blockchain Technologies" was created - the first such program in Ukraine and Eastern Europe. In addition to the development of educational courses, the WhiteBIT exchange took part in the reconstruction of the university's academic building - the Brotherhood cells, where the Faculty of Informatics is located. The project included the renovation of the building's facade, the creation of modern classrooms for blended learning, a multifunctional hall for conferences and hackathons, as well as meeting rooms for student projects.
These initiatives are aimed at improving the skills of IT specialists to meet the needs of the Ukrainian IT industry. In the future, the National University will be able to graduate future founders of successful cryptocurrency projects.
Volodymyr Nosov Forbes: "The master's certificate program is a team work of our specialists and Mohylyanka specialists, all so that students have more knowledge about the latest technologies."
Among the cultural initiatives, a special place is occupied by the participation of the WhiteBIT exchange in the project "Module of Temporality" - a national project that united artists from all over the world. All funds from the sale of tickets and works are used to restore cultural monuments and museums of Ukraine that have been damaged as a result of the war. In November 2023, together with the don’t Take Fake team, the WhiteBIT exchange presented the performance "Ghostly Poetry" by the Spanish artist Pablo Valbuena.
The WhiteBIT crypto exchange and the Ministry of Foreign Affairs of Ukraine have launched a series of joint projects. Among them is a 24-hour call center and chatbot that provide advice to people living abroad who have Ukrainian citizenship. In October 2023, thanks to cooperation with the public organization "Social Unity", the possibility of providing free consultations in sign language for people with hearing impairments in more than 50 consulates and embassies throughout Europe was implemented.
These projects underscore not only the social responsibility of the head of the WhiteBIT exchange, but also the company's contribution to the development of technology, education and culture. WhiteBIT owner and founder Nosov Volodymyr Volodymyrovych continues to actively promote his initiatives aimed at supporting Ukraine and promoting blockchain.
The biography and activities of Volodymyr Nosov demonstrate the path of a purposeful entrepreneur who, from the first steps of his career, strived for innovation and progressive solutions. By creating the WhiteBIT exchange, he transformed it into one of the largest crypto companies in Europe, which successfully unites more than 5.5 million users and more than 1,000 institutional clients. This success was made possible thanks to the strategic approach of the manager, the introduction of modern technologies, the development of unique products and the focus on security and convenience for clients.
Volodymyr Nosov Forbes: "If we talk about WhiteBIT in numbers, today WhiteBIT has about 5+ million clients, of which more than 1 million are actually active users. Every month, about 25 million users visit our website and application. The turnover of our platform per day is about 1 billion dollars in the equivalent of all crypto assets. (ed. — data for December 2022)".
Volodymyr Nosov invests his fortune in the development of the exchange's ecosystem for working with cryptocurrencies and promoting his company on the international stage. Cooperation with leading universities, participation in educational projects and the launch of innovative products help to expand the possibilities of using blockchain technologies. This directly contributes to the popularization of the cryptocurrency exchange and the strengthening of its position in the global digital asset market.
Volodymyr Nosov Forbes: "WhiteBIT's mission is for people to approach investing and crypto assets in an informed way. Then cryptocurrencies will be able to quickly integrate into this world."
Volodymyr Nosov directs his fortune to charity. From the restoration of academic buildings and support of educational initiatives to significant donations for humanitarian needs and military projects, the WhiteBIT crypto exchange under his leadership plays an active role in the life of Ukraine. Such projects not only emphasize the social significance of business, but also demonstrate that the company's success is closely linked to its contribution to society.
Thus, thanks to a skillful combination of strategic development, technological innovation and social responsibility, Nosov Volodymyr Volodymyrovych and the WhiteBIT exchange continue to set high standards for the entire crypto industry. The activities of the exchange are a vivid example of how business can successfully combine commercial goals with values aimed at benefiting society.