Taylor Swift's music is back on TikTok - ahead of her new album release
Kyiv • UNN
Taylor Swift's music has returned to TikTok ahead of her new album, while Universal Music Group's dispute with the platform remains unresolved.
The famous American singer Taylor Swift seems to have reached an agreement with TikTok to return her music to the platform just in time for the release of her new album The Tortured Poets Department, Wired reports, according to UNN.
Details
When Universal Music Group's music was removed from TikTok's library in January, many creators on the platform were stunned to see that their archive of past videos with certain songs had been "silenced," the publication notes.
"In the protracted contract battle between TikTok and Universal Music Group, a high-profile exception was made for Taylor Swift. Some of her songs became available again on TikTok on Thursday, just a week before the release of Swift's latest album, The Tortured Poets Department," the publication writes.
As indicated, it remains unclear what measures have been taken to return her official music and how long it will remain on the social media platform.
"Does this mean that The Tortured Poets Department's album can be used for videos on TikTok? It's unclear," the post says.
Billie Eilish, another major UMG artist, will soon be promoting her upcoming album May's Hit Me Hard and Soft, but Eilish fans will have to wait to see if her music will return to TikTok before it does, the publication notes.
Most of the UMG artists were absent from TikTok for almost 10 weeks, which is said to have significantly changed what the user did on the platform and opened up the possibility for non-UMG artists such as Beyoncé to go viral using TikTok's algorithm.
It remains to be seen when the long-standing dispute over the deal between TikTok and UMG will be resolved. As one of the largest record labels in the world, UMG removing songs from TikTok has impacted the careers of many established artists as well as rising stars. Many artists have expressed disappointment with the move, often citing disruption of marketing plans or reduced audience reach. A representative of UMG did not immediately respond to a request for comment.
