MHP presented its own culinary solutions at the international exhibition SIAL 2024
Kyiv • UNN
MHP presented its own culinary solutions and value-added products at SIAL 2024. The company demonstrated ready-to-cook dishes at an interactive two-story stand with a VR zone.
MHP presented its own culinary solutions at SIAL 2024. The company focused on value-added products at this year's exhibition. MHP showcased its revised products at a booth in the form of a 360-degree two-story building with a 3-D screen and VR zone.
MHP's focus at this year's exhibition was on improved products. The company presented culinary solutions under the Qualiko, Ukrainian Chicken, Sultanah, and Assilah brands, Chick&Go meat snacks, which are known in Ukraine as RyabChick, and Poli chicken sausage, which is produced at the Rutnina Ptuj plant, which is part of the MHP group of companies. In general, Ukrainian food companies presented more value-added products than commodities at SIAL 2024.
MHP's stand was designed as a 360-degree two-story platform with a large digital 3D screen in front. Below it was an open kitchen, where MHP brand chefs demonstrated the process of cooking ready-to-cook dishes. On the second floor, there was a meeting area. In other words, the company's stand was not just a location for meetings with clients and agreements on sales and volumes, but also a place where guests of the exhibition could see various culinary solutions of MHP and taste them. And it had its effect - foreign partners saw that Ukrainian producers are constantly developing and have something to interest them. In addition, using the VR zone, guests of the stand could "visit" MHP's three largest production facilities in Ukraine and immerse themselves in the company's full cycle of operations.
MHP's location at SIAL 2024 also became a meeting place for representatives of the Ukrainian food industry who visited the exhibition. The company's booth was visited by Borys Shestopalov, founder of Volia Agri-Food Park and co-owner and CEO of HD-group, Iryna Bondarenko and Alla Lipinska, producers of New Food Summit, Solomiya Kuksa, Commercial Director and member of the Board of Lviv Kholodokombinat, and other representatives of Ukrainian businesses.
As a culinary company that creates new culinary solutions, introduces new technologies and shapes the culture of consuming high-quality and tasty food, MHP demonstrates to the global food market that Ukrainian producers can be competitive in the international arena.
