Victoria's Secret

Lingerie and beauty brand

Victoria's Secret is a world-renowned American brand of women's lingerie, clothing, and cosmetics, founded by Roy Raymond in San Francisco in 1977. The company specializes in manufacturing and selling lingerie, pajamas, activewear, perfumes, and cosmetics. The brand's stores are located in over 70 countries, and millions of women purchase its products annually. Victoria's Secret has become a symbol of glamour, sexuality, and female confidence. The brand organizes the annual Victoria's Secret Fashion Show, which is one of the most popular women's lingerie shows in the world.

1977

The company was founded with the aim of creating a comfortable environment for purchasing lingerie

1982

The company was acquired by Les Wexner, leading to its significant expansion

1983

The brand changed its sales model, focusing on female customers, offering sophisticated and glamorous lingerie

1993

The "Miracle Bra" was introduced, selling two million units in its first year

1995

The first Victoria's Secret fashion show took place, becoming a core part of the company's image

1999

A 30-second Super Bowl commercial led to a million visits to the company's website in an hour

2002

The PINK sub-brand was launched, targeting teenagers and young women

2021

The company spun off from L Brands, becoming an independent public enterprise

2021

The VS Collective initiative was introduced, replacing the previous "Angels" with a group of diverse and successful women

2023

The VS & PINK Adaptive collection was launched, offering lingerie for women with disabilities

News by theme

Former Victoria's Secret CEO Wexner says he was 'naive' and 'duped' by Epstein

American billionaire Les Wexner said he was "naive, foolish, and gullible" in trusting financier Jeffrey Epstein. He accused Epstein of stealing "vast sums" of money from his family.

News of the World • February 19, 09:05 AM • 4266 views

Hermès men's line gets a new creative director: who replaced Véronique Nichanian, who held the position for almost 40 years

Grace Wales Bonner will head Hermès' men's line, replacing Véronique Nichanian, who worked for 37 years. Her first collection for the brand will be released in January 2027.

Culture • October 21, 02:01 PM • 3371 views

Victoria's Secret 2025: the brightest moments of the legendary fashion show

Supermodel Bella Hadid returned to the Victoria's Secret 2025 show after a six-year hiatus, showcasing two looks. She was joined by Gigi Hadid, former "angels" and new faces, as well as musical performers.

Culture • October 16, 07:27 AM • 117694 views

Legendary Victoria's Secret "angels" are back on the runway: when and where to watch the show

On October 15, the Victoria's Secret fashion show 2025 will take place, where famous "angels" and new faces, including plus-size models, will walk the runway. The show will be available on Prime Video, Amazon Live, and the brand's official pages.

Culture • October 15, 05:50 AM • 73728 views