Dior created wedding looks for Taylor Swift and Travis Kelce, beating Chanel
Kyiv • UNN
Fashion house Dior created wedding looks for singer Taylor Swift and NFL player Travis Kelce. This is considered a significant marketing victory for the brand.
The Parisian fashion house Dior created wedding looks for singer Taylor Swift and NFL player Travis Kelce, beating its main competitor Chanel in the race for one of the most talked-about fashion events of the year. Reuters reports, writes UNN.
Details
The wedding attire for the couple was designed by Dior's creative director Jonathan Anderson. Although photos from the private ceremony at New York's Madison Square Garden have not yet been released, Dior confirmed that the looks were created at the brand's atelier on Avenue Montaigne in Paris in close collaboration with the couple.
For Dior, this is considered a significant marketing victory, as Taylor Swift has over 273 million followers on Instagram, and her popularity ensures enormous attention for the brand amid the challenging situation in the luxury goods market.
The wedding commission was called the main fashion victory of the year
This ensures that Dior, and therefore Jonathan Anderson, will be immortalized in pop culture history for years to come
Reuters notes that before the wedding, there was active discussion about who would create Swift's dress. Among the favorites were Stella McCartney and Givenchy designer Sarah Burton. However, the choice fell on Dior, which has recently been actively strengthening its position under the leadership of Jonathan Anderson.
Taylor Swift and Travis Kelce got married at Madison Square Garden04.07.26, 08:34 • 63280 views