Zuckerberg bets on AI as new social media format - Media

Billionaire and Meta CEO Mark Zuckerberg is shifting the focus of the tech giant behind Facebook, Instagram, Threads, and WhatsApp to an AI-generated social media feed, The Verge reports, writes UNN.

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"Meta CEO Mark Zuckerberg's metaverse dreams appear to have shifted to a new vision: an AI-generated social media feed," the publication states.

During a conference call on Wednesday, Zuckerberg reaffirmed his belief that AI will be the next big media format, making feeds "immersive and interactive."

"We started with text, then moved to photos when we had camera phones, and then video when mobile networks became fast enough. Soon, we'll see an explosion of new media formats that will be more immersive and interactive, and this will only be possible thanks to advancements in AI," Zuckerberg stated.

Zuckerberg added that apps are currently "like algorithms that recommend content." But this will change, according to Zuckerberg, as Meta's apps will eventually meet users with AI that "understands" them, can suggest content they like, and "generate excellent personalized content."

Last year, Zuckerberg similarly touched on the topic of AI-powered social media, stating that Meta would "add another huge body of content" to its recommendation system, as AI makes content "easier to create and remix." Meta has already partially implemented this plan by launching a new Vibes feed in the Meta AI app, which allows users to scroll through a feed of short, AI-generated videos.

During the call, Zuckerberg also hinted at a new format that would allow users to create a world or game using a prompt and then share it with friends, adding that videos could become interactive.

"There's certainly a version of the future where any video you see, you can click on it, dive into it, and... have a more meaningful experience," Zuckerberg said.

During the call, Zuckerberg did not touch on metaverse goals, instead stating that the company's investments in virtual reality (VR) and Horizon Worlds "align well with these advancements in AI," helping to bring these capabilities to people "across mobile devices." Meta's Reality Labs division, which includes the metaverse, reported an operating loss of $6.02 billion in the last three months of 2025. Earlier this month, Meta laid off at least 1,000 employees from the division and also closed three of its VR studios.

Meta reported revenue of $59.9 billion for the last quarter of 2025 and a net profit of $22.8 billion. The company appears to be planning to expand its revenue streams by monetizing its Meta AI chatbot, as Zuckerberg informed investors about "subscription and advertising" opportunities in Meta AI, which aligns with TechCrunch's report on the company's plans to charge for premium AI features, the publication writes.