Samsung and Apple became the most popular smartphone brands among Ukrainians

Rakuten Viber has shared statistics on the most popular smartphone brands and models among Ukrainians. The top three places were shared by Samsung, Apple, and Redmi, respectively. This is reported by UNN with reference to Rakuten Viber.

Android VS iOS

Android-based smartphones traditionally prevail over iOS-based devices – they are used by 75% of Ukrainians. However, the number of Ukrainian iOS users continues to grow: 

• in 2023 – it was 19%;
• in 2024 – 22%;
• today it is – 25%.

Most popular smartphone brands

The top four most popular brands (Samsung, Apple, Redmi, and Xiaomi) remained unchanged compared to previous years.

Thus, Samsung gadgets took first place, surpassing Apple smartphones, which took second place, in popularity.

Redmi smartphones were in third place, and Xiaomi in fourth.

The Poco brand closes the list.

Most popular smartphone models

Among the most popular models, devices from two brands – Apple and Redmi – remain unchanged. 

The first and second places in the ranking were taken by iPhone 11 and iPhone 13, surpassing last year's leader Redmi 9A, which now occupies the third place.

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In fourth place is the iPhone 15 Pro Max, and the list is closed by the Redmi 9C NFC.

Reference

The statistics were obtained using Rakuten Viber's internal tools and include only aggregated data on smartphone brands and models.

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