Pasta bars on the tracks: Barilla to become a partner of Formula 1 - Bild
Kyiv • UNN
The Italian food giant Barilla will become an official partner of Formula 1. The deal will cost the company a three-figure sum of millions of euros per year, and pasta bars will be opened on the tracks.
Italian food giant Barilla breaks into Formula 1. The world's largest pasta producer will become the "official pasta partner" of motor racing and will be represented not only by advertising on all tracks, but also will open pasta bars in VIP areas and spectator areas, UNN reports with reference to Bild.
Details
According to the company's vice president Paolo Barilla, who himself participated in Formula 1 in the past, the agreement will be officially announced in the near future.
Formula 1 is an exciting sport that combines passion and advanced technology. It has a huge attractive force, and the number of fans in the world is constantly growing. When negotiations for a partnership began, I was immediately thrilled
According to insiders of the publication, the agreement will cost Barilla a three-digit number of millions of euros per year.
"This can be a profitable investment. Previously, athletes successfully promoted the brand. For example, tennis player Steffi Graf in the 1990s made Barilla a well-known brand in Germany, and her commercials ("This is farfalle, a butterfly...") are still considered cult classics," the article says.
Recall
The women's national team of Ukraine in tennis for the first time in history made it to the final stage of the prestigious Billie Jean King Cup, becoming one of the eight strongest teams on the planet. This is reported by the Ministry of Youth and Sports of Ukraine. In September, the Ukrainian team will have the World Final in China.
