Best Marketing Team and three bronze medals - MHP's result at Effie Awards Ukraine 2023
Kyiv • UNN
MHP has received four Effie Awards Ukraine 2023 awards for marketing effectiveness, including gold for the best marketing team in the FMCG sector. Their Scottish meat and Appetizing brand campaigns also won three bronze medals in the food, product/service expansion, and impact marketing categories.
Four awards on Effie Awards Ukraine 2023, a prestigious award that celebrates the most effective campaigns in the field of marketing communications in Ukraine were received by MHP, reports UNN.
Team of the Department of consumer love Creation (CLC) won gold in the category Best Marketing Team (Best Marketing team) in FMCG (Fast Moving Consumer Goods).
Three more awards — bronze-won successful campaigns for MHP brands Skott Smeat and "appetizing". Skott Smeat case "for Burger and not a burger" won bronze in two categories at once - "Food" and "Expanding the product/service range". Award of the same grade in the Influencer Marketing category received the AP. and done case from appetizing.
"This year, the campaigns that won gold at the Effie Awards Ukraine did not sound like for the whole of Ukraine-for the whole world. Who doesn't know about Azovstal or be Brave bracelets Like Ukraine. And these are really very powerful social projects. If we talk only about business cases of brands that increase sales, knowledge, and expansion categories of MHP brand cases are essentially recognized as the best. This is the result of a powerful the work of a large team that explores the needs of consumers on a daily basis and offers products specifically for their plate. This is one of the most important tasks of MHP as a culinary company companies ", — says Oleg Shmulyaev, deputy chairman of the MHP management board for marketing.
MHP brand Skott Smeat became a two-time bronze medalist with a case "for a burger and not a burger" - in the categories "Food" and "Expanding the product/service range". 100% Farm beef brand Skott Smeat transformed and focused on easy-to-cook products. Thanks to successful brand marketing and advertising campaign brand sales in tons increased three times, and the brand's share in social networks increased 1.5 times.
Also bronze the award was given to the MHP brand "appetizing" with the case "AP. and done" in the category Influencer Marketing. The brand's team focused on the needs of Ukrainians it is convenient and easy to prepare in the conditions of a full-scale invasion and has reached the brand's historical maximum sales in 2023. We created a "season" that it lasted all year, and taught Ukrainians to consume pickled chicken, thanks to why for the first time in history were they ahead of pickled pork by a large margin and in general, we have increased the category. The main messages were broadcast through influencers, and also through the face of Alexey Durnev's advertising campaign.
"It is noteworthy that even among the cases submitted by MHP on Effie Awards Ukraine, awards were given to those related to promotion categories of prepared food items. Ready-to-cook format, as well as the ready-to-eat format is finding more and more response not only among consumers. products on the shelf, but also as marketing cases among the professional community. This is once again confirms that the MHP vector towards the production of products with added value the value is correct ", - adds Oleg Shmulyaev.
As a culinary MHP strives to fill the consumer's plate as wide as possible it offers an assortment of high-quality delicious food and develops more than 15 grocery brands. This year, MHP brand teams implemented a number of successful campaigns, 6 of them submitted at the Effie Awards Ukraine 2023.and 5 of the 6 cases were shortlisted for the award. Except cases that won awards, finalists of Effie Awards Ukraine 2023 were: "Nasha Ryaba" with the case" there are enough shins for everyone " in the Marketing category Disruptors, "Baschinsky" with the project "sirloin I will eat first" in the category "Food products", Döner market with the campaign "shawarma that is not dumb to eat" in the category"hitting the target audience in media campaigns".
Effie Awards Ukraine-an annual prestigious award in the field of marketing communications in the Russian Federation Ukraine. In 2023, the award jury included more than 220 specialists advertising and communication industry. The competition program was presented 81 category — 34 industrial and 47 special. All entries were completed selection in three stages of judging. At the first stage, the jury members selected the finalists, and on the second stage, the winners were determined. Among the awards of the contest - 11 gold, 14 silver medals, 21 bronze medals, as well as the Grand Prix.
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MHP is an international food and beverage company agrotechnologies, a manufacturer of high-quality and delicious food products that improve the quality of food production. consumer life. Develops more than 15 food brands, including Nasha Ryaba, "Delicious", " Easy.", "Baschinsky", Skott Smeat, LaStrava, Ryabshisk and others. Together with its partners, the company has opened 1,500 retail outlets throughout Ukraine points of different directions. This is a chain of stores "Myasomarket", establishments of smachnogo safe fast food Döner Market, stores "Fresh Food", "Nasha Ryaba".
