Google abandons plans to stop using third-party cookies in Chrome browser
Kyiv • UNN
Google is abandoning its plans to phase out the use of third-party cookies in Chrome. This decision was made due to advertisers' concerns about limiting the ability to personalize ads.
Google will continue to use third-party cookies in the Chrome browser. This was reported by Reuters, according to UNN.
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Google has announced that it will keep third-party cookies in its Chrome browser, backtracking on its longstanding promise to phase out these code packages designed to track users online.
The main reversal was due to the concerns of advertisers, Google's largest source of revenue. They argue that the loss of cookies in the world's most popular browser will limit their ability to collect information to personalize ads, forcing them to depend on Google's user databases.
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