Demand Exceeded Expectations - Apple May Increase MacBook Neo Production
Kyiv • UNN
The budget laptop powered by the A18 Pro chip has surpassed sales expectations. Apple is in talks with suppliers to ramp up production of the device.
Apple is considering increasing production of its MacBook Neo laptop due to unexpectedly high demand. This was reported by analyst Tim Kalpan, according to UNN.
Details
MacBook Neo is a new, more budget-friendly Apple laptop aimed at the mass user and educational segment. It is positioned as a more affordable alternative to classic MacBooks, but with modern performance and basic capabilities for learning, work, and everyday use.
According to Tim Kalpan, the company is already negotiating with suppliers, as sales of the new device have significantly exceeded initial forecasts.
Apple is discussing with suppliers how to address the issue of MacBook Neo sales exceeding expectations
The MacBook Neo is available in four colors and two configurations, but all models run on the A18 Pro processor – a chip previously used in the iPhone 16 Pro. Meanwhile, new generations of the company's devices are already transitioning to the A19 Pro.
Analysts suggest that leftover A18 Pro chips from previous batches may have been used for MacBook Neo production. Apple initially planned to update the model only next year, but high demand could change these plans.
Some colors of the laptop have already quickly sold out. According to research firm TrendForce, the new product could increase Apple's laptop shipments by 7.7% in 2026 and boost macOS's market share to 13.2%.
The starting price of the MacBook Neo is $599, and for the educational segment, it is $499.