Ukraine agrees with Italy to promote Ukrainian brands on the world stage - Svyrydenko
Kyiv • UNN
Ukraine and Italy have agreed to cooperate in promoting Ukrainian brands globally and supporting the entry of Ukrainian producers into international markets through the "Made in Ukraine" program.
Italy will support Ukrainian producers in entering international markets and promote the "Made in Ukraine" brand. This was reported by the First Vice Prime Minister and Minister of Economy of Ukraine Yulia Svyrydenko, UNN reports.
Details
At a meeting within the framework of the G7 Ministerial Summit on Industry, Technology and Innovation, Yulia Svyrydenko agreed with Italian Minister of Enterprise and Production Adolfo Urso to support Ukrainian producers in entering international markets and promoting the Made in Ukraine brand.
The Italian government has a successful track record of implementing programs to support local manufacturers. Thanks to this support, the Made in Italy brand has become known worldwide. It was agreed that Italy would provide experts to help Ukraine promote the Made in Ukraine brand, following the example of how it was done in Italy two decades ago
She also said that the Italian partners offered to help promote Ukrainian producers on such trading platforms as Amazon.
The ministers also discussed the possibility of involving the Italian private sector in the recovery of the Ukrainian economy, including through joint projects in logistics, manufacturing, and other areas.
Svyrydenko noted that it is extremely important for Ukraine to attract foreign investors to the Ukrainian market - both those who have left the Ukrainian market since the beginning of the full-scale invasion and those who have not worked in Ukraine but are considering this possibility.
In addition, the meeting addressed problematic aspects related to lending to exporters and investors through the Italian Export Credit Agency SACE.
Recall
The Ukrainian government plans to stimulate economic growth by increasing localization of defense production and supporting domestic producers through the "Made in Ukraine" program and investment incentives.
