Beyoncé launches a whiskey line with Moët Hennessy from LVMH

American singer Beyoncé has announced the launch of her own line of elite whiskey called SirDavis in collaboration with Moët Hennessy, part of LVMH. This became known from the brand's press release on Tuesday, writes UNN. 

Details

On her Instagram page, Beyoncé shared a photo of herself holding a glass of whiskey called SirDavis. She captioned her post with the words "DAVIS IN MY BONES" and left a link to the official website of the new brand.

SirDavis was named after Beyoncé's paternal great-grandfather, Davis Gogh, who hid bottles of whiskey on a farm during Prohibition in the southern United States.

"When I learned that my great-grandfather was a moonshiner, I felt like my love of whiskey was predestined," said Beyoncé. - "SirDavis is a way to pay tribute to him by bringing us together through a new shared heritage.

This brand of whiskey is the first Moët Hennessy product to be fully developed in the United States. It is made from a blend of 51% rye and 49% barley malt and is aged in sherry barrels, which, according to the manufacturer, gives the drink a "bold sophistication.

The tall bottle, which depicts a bronze horse, is also a reference to Beyoncé's latest albums, CNBC notes.

SirDavis will go on sale in September for $89 per bottle.

Addendum

This project puts Beyoncé on a par with other celebrities such as Mark Wahlberg and George Clooney, who also use their status to promote premium alcohol brands, CNBC notes.