Taylor Swift registers voice and likeness as trademarks to protect against deepfakes
Kyiv • UNN
The singer has filed applications to register her voice and likeness for protection against deepfakes. This will allow for the blocking of unauthorized use of her image in AI.
American singer Taylor Swift has filed applications to register her voice and image as trademarks to protect herself from AI-generated deepfakes. This was reported by Reuters, according to UNN.
Details
The applications concern two audio recordings and one stage image, the rights to which are filed through the company TAS Rights Management.
According to lawyers, such a step is intended to create additional protection against the unauthorized use of the singer's voice and appearance, particularly in fake advertisements or political content.
Current laws provide some protection, but trademarks can provide an additional layer of security
Experts point out that registering a voice as a trademark is a new approach that has not yet been tested in the courts.
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