Instagram’s head says social media needs more context because of AI
Kyiv • UNN
Adam Mosseri urged users not to trust images due to the proliferation of AI content. Meta plans to improve the labeling of AI-generated content and provide more context about the sources.
Instagram’s head Adam Mosseri noted that users should not trust the images they see online because AI "clearly produces" content that can be easily mistaken for reality. Because of this, he pointed out that users should consider the source and social platforms should help in this, UNN writes with reference to The Verge.
Details
"Our role as online platforms is to label AI-generated content as best we can," Mosseri wrote in a series of posts on Threads, while acknowledging that ‘some content’ will be missed by these labels. Because of this, platforms "should also provide context about who is sharing" so that users can decide how much to trust their content.
It is pointed out that Meta platforms currently do not offer much of the context Mosseri wrote about, although the company has recently hinted at major changes to its content rules.
What Mosseri is describing is said to sound closer to user-guided moderation, such as Community Notes on X and YouTube or Bluesky's moderation filters. Whether Meta plans to introduce something similar is reportedly unknown.
