Taylor Swift sets a new record: her tour brought in more than $2 billion

Taylor Swift's tour, which consisted of 149 concerts, more than doubled the previous record held by Elton John's tour, with tickets sold for more than $2 billion, UNN reports citing The Guardian.

Details 

The Taylor Swift Eras tour has been confirmed as the most commercially successful tour of all time, as it generated more than twice as much revenue as the previous record holder.

After the last tour date in Vancouver, singer Taylor Swift's company Touring confirmed to the New York Times the final amount of revenue: 2 2,077,618,725. This is the first official release of tour revenue figures.

This is twice as much as the previous record of the completed tour — Farewell Yellow Brick Road Elton John, the profit of which was 9 939 million. In addition, Taylor Swift managed to break the record with fewer concerts, because she had 149 of them, and Elton John — 330. 

The Eras tour is not only a commercial success. It also received at least four five-star Guardian reviews. 

Tickets to the tour's concerts cost an average of.204, a relatively high price that shows just how loyal – in every sense – Swift's fan base is.

Demand for tickets was so high that when they went on sale in November 2022, the Ticketmaster system failed, as 3.5 billion ticket requests were submitted.

London's Wembley Stadium was the venue that received the most fans overall: 753,112 visitors in eight days. The highest number of visitors to a single concert was 96,006 at one of her three performances at Melbourne Cricket Ground.

The figure of more than 2 2 billion does not take into account the significant profit generated from the sale of goods, with huge stores being built off-site to sell merchandise.

Recall 

Taylor Swift received 7 in the Garden at the 2024 MTV Video Music Awards, setting a record for the most solo wins. The ceremony included performances by stars including Eminem, Katy Perry and Sabrina Carpenter.