Meta CEO Mark Zuckerberg has announced plans to introduce a premium subscription for using the new Meta AI app, as well as advertising in the app. This was reported by The Verge, UNN writes.
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According to Zuckerberg, the premium subscription will allow users to "unlock more computing power or additional features" in Meta AI.
This week, the company launched a separate Meta AI app that allows you to interact with a chatbot and generate images from the app. The chatbot, which Meta says now has nearly 1 billion users, was previously only available in apps such as Facebook, Messenger and WhatsApp.
Premium subscriptions are already used by Meta's competitors — OpenAI, Google and Microsoft — in their ChatGPT, Gemini and Copilot products, respectively.
Meta reported revenue of $42 billion in the last few months. The company also noted that it now expects to invest up to $72 billion in AI, up from the $65 billion Zuckerberg previously stated.
Meta also plans to add product recommendations and advertising to the service. At the same time, the exact dates for the launch of a premium subscription or advertising are still unknown.
I expect we'll be primarily focused on scaling and deepening engagement for at least the next year before we're really ready to start building a business.