X has raised the price of Premium+ by 37.5%: the largest increase since the acquisition by Musk

X has raised the price of Premium+ by 37.5%: the largest increase since the acquisition by Musk

Kyiv  •  UNN

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X increases the cost of Premium+ subscription by 37.5% to $22 per month. The changes will affect users around the world, with the largest growth in Nigeria and Turkey.

Premium+ subscription has risen in price by 37.5%. This is the largest increase in the price of the service since the social network was acquired by Elon Musk in 2022, UNN writes with reference to TechCrunch.

Details [1

According to the company, out of 21 services, Premium+ costs $22 per month, which is more than the previous price of $16. The cost of an annual subscription has risen to $229 from $168.

X said it was “adjusting” prices to support the experience it offers. For existing subscribers, the rates will be recalculated by January 20. Similar price increases are seen in some international markets. For example, prices in the European Union have risen to 21 euros from 16 euros monthly.

In Canada, Premium+ rates will increase from $20 to $29. Some markets will be more impacted than others. X Premium+, which completely removes ads among other features, will cost users in Nigeria ₦34,000 monthly, up from ₦7300. Similarly, users in Turkey will have to pay ₦770 for the service, up from the previous price of ₦300.

The basic subscription to the platform remains unchanged at $3 per month.

Recall

X users find an alternative to Elon Musk's social network. BlueSky has reached 3.5 million active users, a 300% increase since the election. Musk responds with new X features, allowing likes and reposts to be hidden for a “cleaner” interface.