Adidas stops selling German national team shirts with number 44, whose design resembles Nazi runes

Adidas stops selling German national team shirts with number 44, whose design resembles Nazi runes

Kyiv  •  UNN

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Adidas and the German Football Association have stopped selling T-shirts with the number 44 because of its similarity to the Nazi SS runes, in response to criticism from fans.

Adidas and the German Football Association have responded to criticism of the design of the new German national team's uniform. Fans were irritated by the design with the number 44, which resembles the forbidden SS runes.

Now Adidas will refuse to use the number 44 on the football uniform of the German national team, reports UNN with reference to the Frankfurter Allgemeine Zeitung.

Details

The sportswear manufacturer Adidas and the German Football Association have responded to criticism of the design of a number of new national team uniforms and adjusted sales accordingly. 

Many people noticed that the number 44 on his back resembles the runes of the Schutzstaffel SS (a unit of Adolf Hitler's regime during the Nazi dictatorship). There were a lot of criticisms of the number 44 in social media discussions.

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In response to the criticism, Adidas plans to  adjust sales.

We will block personalization of knitwear in our online store

- said Adidas spokesman Oliver Bruggen on Monday when asked by the German Press Agency.

On Monday afternoon, it was not possible to personalize the shirts with names and numbers in the Adidas store, and DFB stopped delivering the ordered 44 combinations in its online store.

Bruggen also noted that people from 100 countries work for Adidas, and the company itself "stands for diversity and inclusion.

We are actively campaigning against xenophobia, anti-Semitism, violence and hatred in all its forms

- said Adidas spokesman Oliver.

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