Demand for Ferrari exceeds supply — new cars will have to be waited for until 2028
Kyiv • UNN
Ferrari’s order book is fully booked through 2027, so new buyers will receive their cars only in 2028. The company’s operating profit rose by 9.5% despite a 3.7% reduction in deliveries.
Customers ordering new Ferrari cars now will likely have to wait until 2028 for delivery. The company said its order book is already fully booked through the entirety of 2027, indicating consistently high demand for the brand’s cars. This was reported by the American automotive online publication Autoblog, UNN writes.
Details
As the publication notes, until recently Ferrari was primarily known as a prestigious manufacturer of some of the most exotic high-performance cars in the world, such as the 812 Superfast and 488.
Today, the Italian automaker has expanded its model lineup, introducing the Purosangue crossover and the fully electric Luce, which has drawn a mixed reaction. It is still too early to assess how successful this strategy will be in the long term; however, according to Ferrari’s report for the second quarter of 2026, its order book is already fully booked for all of 2027
This indicates steady demand, although Ferrari’s deliveries in the second quarter fell by 3.7% year over year, to 3,366 vehicles. At the same time, operating profit (EBIT) rose by 9.5%, to €605 million (about $697 million at the current exchange rate). The company attributed this to a more favorable sales mix and higher-than-expected demand for vehicle personalization.
Europe remains Ferrari’s main market
The EMEA region (Europe, the Middle East and Africa) accounted for 55% of Ferrari’s deliveries in the second quarter of 2026. The Americas accounted for 23%, the rest of the Asia-Pacific region for 16%, and mainland China, Hong Kong and Taiwan for 6%.
Ferrari said that production of the 296 GTS, Roma Spider, SF90 XX and SF90 XX Spider models is gradually being phased out. They are being replaced by the Amalfi, 296 Speciale, 296 Speciale A and 849 Testarossa — a plug-in hybrid successor to the SF90 Stradale.
The automaker did not specify which models secured the 2027 order book, but these changes to the model lineup may partly explain the high demand.
Ferrari’s first electric vehicle — the Luce — faced criticism after its premiere in May 2026, primarily because of its design. At the same time, according to the company, the model met its 2026 sales target in just two months.
Demand for Ferrari continues to grow
Since Ferrari’s current order book is already fully booked through 2027, customers placing orders now will most likely receive their cars only in 2028.
Meanwhile, the company continues to update its model lineup. This year, Ferrari plans to introduce five new models. The Amalfi Spider, Luce and 12Cilindri Manuale have already debuted; the latter is equipped with a six-speed manual transmission featuring a manual-by-wire system and a classic open-gate shift pattern.
Despite expanding its lineup of electrified models, Ferrari intends to maintain a balanced approach to powertrains. By 2030, the company expects 40% of its lineup to consist of internal-combustion-engine vehicles, another 40% of hybrids, and 20% of electric vehicles.
This is an updated strategy that replaced the previous plan, which envisioned a larger share of electric vehicles. It reflects broader changes in the market that also prompted Lamborghini to abandon the idea of a fully electric fourth model in favor of a hybrid grand tourer.