Spotify launches personalized playlists with artificial intelligence
Kyiv • UNN
Spotify has introduced personalized artificial intelligence-enabled playlists based on written prompts. This will allow users to identify genres of music, set a mood, or specify activities.
Spotify added artificial intelligence capabilities to create playlists, which allows users to create playlists based on written prompts. About this UNN writes with reference to Techcrunch.
Details
The feature will initially be available to users of Android and iOS devices in the UK and Australia and will be finalized over the coming months.
In addition to standard playlist requests, such as by genre or time, Spotify uses artificial intelligence to allow people to request a wider range of custom playlists. For example, "rhythms to fight the zombie apocalypse," Spotify suggests. The prompts can range from places, animals, activities, movie characters, colors, or emoji. The company notes that the best playlists come from using cues that contain a mix of genres, moods, artists and decades.
Spotify also uses its understanding of user tastes to customize the playlists created with this feature.
After creating a playlist, users can use artificial intelligence to revise and refine the end result by giving a command, such as "less upbeat" or "more pop." Users can also swipe left on any song to remove it from the playlist.
Recall
Spotify plans to raise prices for its popular audio service for the second time this year in several key markets, an important step in achieving long-term profitability.