Apple shares on the verge of longest losing streak since 1991

Apple Inc. shares are nearing a record low that has stood for over three decades. On Friday, January 9, the tech giant's stock fell another 1.1%, marking its eighth consecutive session of decline. If the decline continues on the next trading day, it will be the longest losing streak since 1991. This is reported by Bloomberg, writes UNN.

Details

Investors are concerned that Apple is lagging in the global artificial intelligence race. Although the company has presented its own AI solutions, the market perceives them as catching up compared to the successes of Alphabet and Microsoft. In 2025, Apple's shares have risen by only 9%, significantly trailing the S&P 500 index, which has added 16%.

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An additional pressure factor was the rising cost of components. High demand for memory chips from data center developers for AI has caused a shortage and price increase for consumer electronics manufacturers. Since the beginning of the current series of failures, Apple's capitalization has decreased by more than 5%.

Context and comparison

Similar eight-day losing streaks have occurred with the company in 1998, 2016, 2022, and early 2025, but a nine-day decline has not been recorded in the last 34 years. At the same time, Evercore ISI analysts urge not to rush to negative forecasts, expecting a strong quarterly report from the company at the end of January.