Kateryna Zagoriy

The pharmaceutical company "Darnitsa" states that it may suspend production for the third time this year due to falling sales, which previously led to nine weeks of downtime. What are the reasons for such statements?

The desire to bend the market to one's will can be costly. The pharmaceutical manufacturer "Darnytsia" lobbied for a change in the rules of the game but found itself in an unfavorable position.

The pharmaceutical company "Darnitsa" increased drug prices by 120%, which led to a drop in demand for its products. Ukrainians are increasingly choosing cheaper generics, and pharmacies are obliged to offer the cheapest option.