SBC Summit Ukraine took place in Kyiv: how Ukrainian sport is developing during the war
Kyiv • UNN
On November 6, about 600 participants attended the second All-Ukrainian Sports Marketing Conference organized by Sport & Business Club.
On November 6, about 600 participants attended the second All-Ukrainian Sports Marketing Conference organized by Sport&Business Club. More than 40 Ukrainian experts, including heads of sports organizations, representatives of niche businesses, media, famous athletes, and opinion leaders, shared stories of successful projects and experience in the industry. The premium partner of the event was the licensed bookmaker GGBET.
The day featured 7 panel discussions and more than 10 personal presentations. Participants discussed the challenges of Ukrainian sport during the war, the interaction between brands and sports organizations, the development of media exposure of athletes outside of sports, celebrity marketing, and the role of sports media.
Not only classical sports, but also esports received attention. The panel discussion “How sports and esports allow you to achieve rapid results in the new market” focused on joint special projects of GGBET with the most successful Ukrainian esports organization NAVI. The panel also discussed high-profile sports cases of the brand together with popular streaming platforms MEGOGO and Setanta Sports.
GGBET CEO Sergiy Mishchenko noted that such events allow “keeping a finger on the pulse of change.” “Ukrainian sports marketing is a dynamic, competitive area where there is room for collaboration and creativity. It is here that projects and partnerships are born that are memorable and monetized. I hope we were able to inspire the summit participants and show them that cooperation with other market players is a win-win for everyone.”
CEO of Sport&Business Club Alexey Braga also emphasized the importance of the event: “The Summit is a unique platform for interaction between representatives of sports, business and media. This time we managed to unite the market and have a fruitful discussion on the formats and prospects for its development.”
The next SBC Summit Ukraine is planned for the spring of 2025.
