MHP has launched a new premium chicken brand, Super Fileo by Nasha Ryaba. The main product is boneless and skinless thigh fillet, UNN reports.
The brand's line consists of the following products: thigh meat, thigh fillets, thigh fillet pieces, and thigh fillet medallions. Over time, the range will be supplemented with new super products.
Super Fileo is also distinguished by its bright packaging and corporate color - purple.
"We have created a new brand specifically for thigh fillets, as we consider this part of the chicken to be the best. In the future, we plan to develop thigh fillet products in the ready-to-cook and ready-to-eat categories. There will be new raw, marinated and ready-to-eat products.
We have ambitious plans, we will support, develop and surprise, because Super Fileo is a bold, modern and socially responsible brand," said Valery Bondar, MHP's Marketing Advisor to the Chairman of the Board.
Super Fileo products are already available in the following chains: NOVUS, Silpo, Fozzy, ATB, Auchan, METRO, Ideal, Klass, Kopiyka, ULTRAMARKET, MegaMarket, Rost, etc.
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MHP is an international food and agro-technology company that produces high-quality and tasty food products that improve the lives of consumers. The company develops more than 15 food brands, including Nasha Ryaba, Appetitna, Legko, Bashchynsky, Skott Smeat, RyabChick and others. Together with its partners, the company has opened 1,500 retail outlets of various types throughout Ukraine. These include Myasomarket chain of stores, Döner Market, delicious safe fast food outlets, Ezha Svezha and Nasha Ryaba stores.
