The White House has introduced a new label for internet-enabled devices such as smart thermostats, baby monitors, lighting control apps, and other network-connected devices. The label will allow consumers to assess the cybersecurity of these popular products. This was reported by Reuters, according to UNN.
Details
It is noted that the Cyber Trust Mark is a stylized emblem in the form of a shield with details similar to a chip. It is intended to be a convenient and quick way for Americans to determine how secure a particular smart product is, similar to the USDA's marks on food or the Energy Star rating on household appliances.
Companies seeking to obtain this label for their products must comply with cybersecurity standards developed by the US National Institute of Standards and Technology (NIST) and be tested by certified laboratories
According to the publication, more and more everyday devices are connected to the Internet: garage doors, fitness trackers, surveillance cameras, voice assistants, even ovens and trash cans. This provides users with new conveniences, but also creates new risks.
Each of these devices is a digital door that cybercriminals are looking to open
Receiving the label is voluntary. However, Neuberger expressed hope that consumers will begin to demand the label, stating: “I don't want to connect another device in my home - a camera or a baby monitor - if it threatens my privacy.
Initially, the government plans to focus on consumer devices such as cameras, and later move on to home and office routers and smart meters. Products with this label may be available for sale as early as this year.
In its final days, President Joe Biden's administration plans to sign an executive order that will require the U.S. government to purchase only Cyber Trust Mark devices starting in 2027. Neuberger added that the program has bipartisan support.
Recall
In 2025, artificial intelligence will become more specialized and focused on specific business tasks. Cybersecurity will evolve due to new threats, and companies will reconsider their approaches to cloud technologies and infrastructure.