WhiteBIT, Europe's largest cryptocurrency exchange by traffic, and FC Barcelona have entered into a landmark five-year agreement until 2030. This partnership brings together two global leaders who will jointly define the vector of development for fan experience, digital finance, and the modern sports industry. This alliance is a testament to the global potential of innovations with Ukrainian roots, which today are capable of setting new standards for technology integration into the global sports ecosystem.
The joint work of the brands will become a strategic alliance at the intersection of the crypto industry and sports. Its goal is to combine WhiteBIT's expertise with the experience of one of the world's most influential football institutions to establish new standards for technology integration into global fan ecosystems.
As the club's official cryptocurrency partner, WhiteBIT will expand its role in interacting with FC Barcelona's men's and women's teams, as well as the basketball team, and will collaborate with the Barça Innovation Hub. Together, the partners are moving from simple presence to practical implementation—developing applied crypto solutions capable of scaling across the entire sports industry.
At the heart of the cooperation is a shared ambition: to make cryptocurrencies a convenient and everyday tool for millions of fans worldwide. The partnership involves launching new initiatives in fan engagement, digital education, and interactive experiences to bridge the gap between technology and a global audience.
Commenting on the agreement, FC Barcelona CEO Manel del Río noted:
Extending the cooperation with WhiteBIT for another five years confirms FC Barcelona's commitment to developing strategic alliances with global market leaders. This partnership renewal underscores the strength and appeal of our brand, as well as the club's ability to engage with innovative sectors. In this case—with the dynamically developing cryptocurrency industry, which holds significant strategic potential for the coming years.
Volodymyr Nosov, President and Founder of W Group, which includes WhiteBIT, added:
Our mission is to promote the mass adoption of cryptocurrencies, making technology accessible to everyone. I am proud that a vision born in Ukraine is today scaling to the level of a strategic partnership with FC Barcelona. Together with the club, we are taking the crypto industry beyond its usual environment—into everyday life, creating experiences that millions of people can actually use. This is how technology becomes truly mainstream.
New identity for daily crypto payments
WhiteBIT and FC Barcelona present an exclusive club-style design for the WhiteBIT Nova crypto card (available for EU residents). This will allow fans to personalize their card with branded Barça identity and use it for daily cryptocurrency transactions.
The new design will combine the functionality of the WhiteBIT Nova card with the exclusive style of FC Barcelona. In addition to the updated look, the card will also provide additional benefits for fans, including special features and future bonuses within the partnership.
Over the past three years, the cooperation between WhiteBIT and FC Barcelona has become one of the prime examples of Web3 integration into real life. The new agreement builds on this foundation, scaling joint initiatives—from educational projects to digital activations—into long-term integrated solutions within the club's ecosystem.