British Ambassador to Washington Peter Mandelson has launched a large-scale campaign to move the NFL's main game – the Super Bowl – outside the US for the first time in history. He proposes London as the venue for the legendary game to strengthen the city's status as a global sports capital.
This was reported by Politico, writes UNN.
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In diplomacy, Peter Mandelson decided to act unconventionally – not only to develop political and economic ties, but also to win the hearts of Americans through sports.
Speaking at a meeting of the Chicago Council on Global Affairs, the British ambassador to the US admitted that since February he has been actively lobbying for the idea of holding the first Super Bowl outside America. And, in his opinion, London is the best place for this.
I want the Super Bowl to be held in Great Britain. I don't care when it happens, but I want it to be announced while I am ambassador
A similar idea was supported last year by London Mayor Sadiq Khan, emphasizing that hosting the Super Bowl would strengthen the city's image as the "sports capital of the world" and attract thousands of American fans to Europe.
Although Tottenham Hotspur Stadium will already host two NFL games in October, the 2026 season final is scheduled for Levi's Stadium in Santa Clara, California.
For more than half a century of its existence, the Super Bowl has never left the US, and that is what Mandelson wants to change. British politicians are not for the first time seeking prestigious sporting events. For example, Donald Trump's son, Eric Trump, proposed holding the Open Championship in golf at Trump's course in Turnberry, Scotland.
However, the tournament organizers rejected the idea due to logistical difficulties and doubts about commercial viability. The Super Bowl in London could become not only a sporting sensation, but also a large-scale diplomatic gesture that would connect the Atlantic through a game considered sacred in America.