Leading artificial intelligence developers OpenAI, Meta, and SpaceXAI are shifting their focus from expanding the capabilities of their models to reducing the cost of their use for customers. This is reported by Bloomberg, writes UNN.
Details
According to the publication, over the past week all three companies introduced new artificial intelligence models, the main advantage of which was higher token efficiency, allowing businesses to significantly reduce costs.
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OpenAI stated that its new model GPT-5.6 is capable of performing more tasks using significantly fewer tokens. SpaceXAI claims that Grok 4.5 is twice as efficient as similar competitor models, and Meta CEO Mark Zuckerberg emphasized that the company made prices for Muse Spark 1.1 "very attractive."
Businesses have started saving on artificial intelligence
Bloomberg notes that companies are increasingly carefully controlling costs for using AI. According to the CEO of the French startup H Company, Gautier Claux, some enterprises, after actively using OpenAI and Anthropic models, received bills for millions of dollars for just one month.
Companies are spending much more than before. When they see these costs spiraling out of control, they start asking questions about efficiency
Against the backdrop of growing demand for cheaper solutions, OpenAI has already introduced new cost control tools, while Meta states its readiness to aggressively compete on price. At the same time, Bloomberg notes that Anthropic is under additional pressure, as its models remain among the most expensive on the market, and competition is also intensifying from more affordable Chinese models, particularly DeepSeek.
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