McDonald's has started testing the long-awaited morning menu in restaurants in Vinnytsia. Now residents of the city can try breakfast. This is reported by UNN with reference to McDonald's.
The reason for choosing Vinnytsia for the test is the presence of several restaurants with different sales channels, which allows you to optimally test a new product.
Are there plans to launch in other cities?
McDonald's hopes that the test will be successful, and in the near future breakfast will be available in other cities.
Testing will help you evaluate the possibilities of scaling breakfasts and check the readiness for continuous implementation of the menu in other regions of Ukraine.
Recall
McDonald's reported the biggest drop in sales since the pandemic. This was due to weak demand in France, the United Kingdom, the Middle East and China.