Roksolana Pyrtko, CEO of the Roksolana and Spartak shopping and entertainment centers in Lviv, believes that the role of business during wartime goes far beyond economic activity. "Thousands of people visit our spaces every day, and we feel a responsibility to create conditions not only for shopping or leisure, but also for supporting children who have suffered the most from the war," she emphasizes.
In Lviv’s Roksolana Mall and Spartak Entertainment and Sports Center, projects are already underway that help restore a sense of normality for children. These include wrestling tournaments for youth, charity celebrations for internally displaced children, and the "My Hero Defenders" campaign, where each drawing became a symbol of gratitude and was rewarded with a gift.
Roksolana Pyrtko separately stresses that such initiatives are possible thanks to partnerships between business, communities, and charitable foundations. This cooperation makes it possible to transform commercial spaces into places where children can receive not only entertainment but also support, new knowledge, and a sense of stability.
"Our experience shows that even simple events - an exhibition, a sports tournament, or a children’s holiday - can give children a sense of safety and return to them a part of normal life," says Roksolana Pyrtko.
In her view, business has the chance to show that its mission goes far beyond commerce. Creating safe spaces for children, supporting their initiatives, and working together with communities is a contribution that will help the country endure and preserve the next generation.