mhp-presented-its-products-at-the-international-food-and-drink-exhibition-ife-in-london-and-won-two-awards

MHP presented its products at the International Food and Drink Exhibition (IFE) in London and won two awards

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MHP is a company that produces a variety of high-quality and delicious food that meets the needs of consumers. Its portfolio includes more than 15 food brands in various formats, from chilled and marinated meat to ready-made meals and snacks. In addition to the well-known brand "Nasha Ryaba", it also includes the brands "Legko!", "Bashchinsky", RyabChick and others.

MHP presented the products of its main export brands – Qualiko and Chick & Go – at the International Food and Drink Exhibition (IFE). This is one of the largest exhibitions in London, which annually showcases the best innovations and achievements in the food industry. MHP is participating in the event for the fifth time, continuing to introduce the world to high-quality products.

The Qualiko brand was founded by the company in 2011 and is now exported to dozens of countries around the world. The range includes everything from chilled and frozen chicken meat to value-added products. The exhibition featured, in particular, such products as: chicken strips, crispy wings, shawarma, steamed chicken breast, snacks.

An important achievement of the company at IFE 2025 was two awards at the prestigious World Food Innovation Awards 2025, which recognizes products that define the future of the global food industry.

Doner kebab from Qualiko was recognized as the best meat product in the "Food Innovations" category. Its uniqueness is in the cooking technology: the meat is fried, cut, re-baked in the oven and shock-frozen at -26°C. This preserves the juiciness, aroma and makes the kebab as convenient as possible to prepare.

The award for "Best Business Initiative in the Catering Sector" was given to a special breast fillet developed for catering establishments in Great Britain. The peculiarity of the fillet is that it is already boiled and frozen, which makes it an ideal solution for restaurants, especially for cooking Asian dishes. Minimum cooking time – maximum taste and efficiency for business.

The company received both awards for value-added or non-commodity* products, which it is now focused on producing. After all, such products are more convenient for consumers, because they have the opportunity to invest time not in cooking, but in what is important to them: family, work, leisure, friends, hobbies, etc. And also more promising for the economy, because value-added products have the potential to increase the percentage of the food industry in the country's GDP: due to greater demand in the domestic market and exports of finished products, not raw materials.

*Non-commodity products are that part of MHP's product portfolio in which we, as a food producer, have added value for our end consumer: we have done either part of the cooking process or completely cooked the product/dish instead of them.

Reference

MHP is an international company in the field of food and agro-technology, a producer of high-quality and delicious food products that improve the lives of consumers. It develops more than 15 food brands, including "Nasha Ryaba", "Legko!", "Bashchinsky", Skott Smeat, RyabChick and others. Together with its franchise partners, the company has opened about 1,300 stores and establishments throughout Ukraine: Döner Market establishments, "Meat Market", "Fresh Food", "Nasha Ryaba" stores.

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