67% of surveyed Ukrainians use the "National Cashback" program, and 95% of them rate the program positively or neutrally. This is evidenced by the results of a study on the perception of the program and its impact on consumer behavior and business, conducted at the request of Mastercard in March-April 2026, reports UNN with reference to a statement by the Ministry of Economy.
Details
According to sociologists, 41% of users note that they have begun to buy Ukrainian-made goods more often. Key factors include financial incentives and easier identification of Ukrainian products.
Retailers report a 7–9% increase in sales of Ukrainian goods during the program's operation—this is according to representatives of some retail chains with the largest national coverage. They also emphasize that in certain product categories, the availability of "National Cashback" is becoming an important criterion for consumers when choosing a product
Also, according to the survey results, the majority of program users (63%) are people with a family income of up to 40,000 UAH who use cashback as a savings tool. Key spending categories for accumulating cashback include food, medicine, and essential goods. At the same time, users spend 70% of the accrued funds on paying utility bills.
Recall
Since March 1, 2026, the "National Cashback" program has been operating under a differentiated model with two cashback levels – 5% and 15% depending on the product category.