McDonald's has announced its intention to buy out all of its restaurants in Israel in response to the brand's boycott. This is reported by the BBC, UNN reports.
Details
Fast-food giant McDonald's has announced its intention to buy back all of its Israeli restaurants following an international boycott provoked by the war between Israel and Hamas.
On Thursday, the company announced an agreement with franchisee Alonyal to buy 225 restaurants across the country, employing about 5,000 people. The agreement provides for the preservation of operations and staff "on equivalent terms". However, the exact terms of the deal remain confidential.
Recall
The brand was criticized because of an independent franchisee who distributed free meals to Israeli soldiers.
As a result, the company's sales in the region dropped significantly.
Reuters: McDonald's reports record drop in sales due to boycott07.02.24, 01:02