In November, American Express Travel published a list of the 10 most popular vacation destinations for 2024, based on travel bookings on members' cards around the world and recommendations from a team of 6,000 travel consultants, UNN reports citing CNBC.
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People are looking for new experiences and immersing themselves in local culture when traveling
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According to the report, popular destinations are of particular interest to Generation Z and millennial travelers. Booking data shows that in Japan, the number of bookings increased by more than 1300% from 2019 to 2023.
During the same period, San Miguel de Allende in Mexico saw an increase of more than 400% and Australia saw an increase of almost 800% among Generation Z and millennials.
Top 10 most popular tourist destinations in 2024
- Adelaide Hills, Australia
- Bodrum, Turkey
- Cervo, Italy
- St. Kitts and Nevis
- Niseko, Japan
- San Miguel de Allende, Mexico
- Santa Fe, New Mexico, USA
- Seychelles
- Udaipur, India
- Zermatt, Switzerland