On December 10, Aurora launched a new charity campaign to support the reconstruction of Ukraine. Collectible models of military equipment with the symbols of the Armed Forces of Ukraine appeared in the chain's stores and on the website avrora.ua. 10% of sales will be donated to charity. These toys can be found only in Aurora, reports UNN.
Aurora, together with KIDDISVIT, has launched a charity project with a limited collection of TechnoDrive military vehicles. Each model features the emblem of the Armed Forces of Ukraine. Among the toys, Aurora customers will find a tank, an assault vehicle, a multiple launch rocket system, an unmanned aerial vehicle, and several models of off-road vehicles.
For each toy sold, 10% of the cost will be transferred through UNITED24 to rebuild Ukraine.
The fundraising in the amount of UAH 1,785,600 is scheduled to close by January 31, 2024. Therefore, Ukrainians have almost two months to join the charity project from Aurora and its partners and help raise the necessary funds as soon as possible.
By purchasing TechnoDrive toy models of military equipment, Aurora customers will not only get great toys for children, but also support Ukrainians. This is an extremely important task now, because only by uniting can our nation confirm its title of unbreakable and unconquerable.
Taras Panasenko, co-founder and CEO of Aurora, emphasized: "These are more than toys. This is our history! Military-style cars symbolize the unwavering spirit of Ukrainians. And our strength is in unity! Each car purchased is a contribution to the reconstruction of Ukraine. This is an important charity project for us. We hope to raise the entire amount together."
About the organizers:
The Aurora multimarket chain is the largest Ukrainian chain of one dollar stores. The company started its operations in 2011, and today it is a giant network with more than 1200 outlets. The key to Aurora's success is the efficient organization of business processes, customer focus and social responsibility.
Press service: PR@avrora.ua
KIDDISVIT is a company that has been operating in the Ukrainian market of toys and goods for children for over 26 years , holding a leading position among suppliers.
UNITED24 is a fundraising platform to support Ukraine, launched by the authorities on May 5, 2022. Its main mission is to raise funds for charity, which will be further distributed in the following areas: defense and demining, humanitarian and medical assistance, and the reconstruction of Ukraine.