The royal family of Japan debuted on the popular social media platform Instagram with photos and videos of Emperor Naruhito and Empress Masako during recent public appearances. This was reported by local media, UNN reports.
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The account of the Imperial Court Agency is already followed by more than 270 thousand users, but it is not subscribed to any other profile.
So far, no "stories" have been published, and the posts do not contain private images of the monarchs. The captions describe the official activities of the emperor and empress, and comments are moderated.
The Imperial Court Agency stated that it wants the public to better understand the family's duties and that Instagram was chosen because of its popularity among young people.
The Japanese royal family's social media debut came 15 years after the British royal family joined X, the former Twitter, in 2009.