The Canadian Competition Protection Bureau has sued Google for alleged anti-competitive behavior in online advertising. This is reported by the BBC, reports UNN.
Details
In a statement, the country's antitrust Supervisory Authority claims that Google illegally linked two advertising tools to maintain market superiority, and used this dominant position to distort advertising auctions by giving preference to its own tools.
The agency said it filed an application with the Competition Tribunal (an independent body similar to the court), which demanded that Google sell two of its advertising technology tools.
Google said in a statement that the complaint from Canada " ignores intense competition, where ad buyers and sellers have a large selection, and we look forward to bringing our case to court.
"Our advertising technology tools help websites and apps fund their content and enable businesses of all sizes to effectively attract new customers.",
According to the Competition Protection Bureau, the investigation found that Google "abused its dominant position" as the largest provider of advertising technology in Canada.
The agency said it was asking the Competition Tribunal to force Google to sell two of its advertising technology tools and pay a fine of up to 3% of the company's global revenue "in order to promote compliance" with Canadian Competition Law.
Google has 45 days to file a response in court.
recall
Earlier, UNN reported that the US Department of justice requires Google to sell the Chrome browser and limit its monopoly on the search engine. Regulators also want to ban companies from entering into agreements to install the default search engine