On November 24, the annual Effie Awards ceremony was held in Kyiv. Ukrzaliznytsia received a special award from the All-Ukrainian Advertising Coalition and the award's technology partner, FAVBET, UNN reports.
The country's main railroad carrier received the "Best Support of Ukrainians" award for the "Train to Victory" case, a project that recognized the heroic efforts of Ukrainians in the occupied territories. Each of the 7 cars was dedicated to one of the regions suffering from Russian occupation and was painted by famous Ukrainian artists. On the project's website, you can also read and watch the stories of the resilient residents of these territories.
"It is a great honor for us, together with the All-Ukrainian Advertising Coalition, to present this award to Ukrzaliznytsia, an enterprise that has been making incredible efforts to keep the country's transportation arteries working since the first days of the invasion. We have recognized Ukrzaliznytsia with this unique award, but on behalf of the team, we would like to thank other companies that support Ukrainians and the Armed Forces in these times. We are grateful to the organizing committee of the Ukrainian Effie for the opportunity to join the most important event in the Ukrainian advertising and communication market," said Yevhen Yatsenko, COM FAVBET.
Effie Awards is the most prestigious marketing award in the world that recognizes the most effective advertising and communication campaigns. The results of the Effie Awards Ukraine are used to form national ratings of the effectiveness of communication agencies, advertisers and brands in Ukraine. The results of the Ukrainian Effie program are also included in the international efficiency rating Effie Index.
FAVBET Group together with the charitable foundation Favbet Foundation continue to actively support the Ukrainian defense forces. In total, since the beginning of the great war, the Armed Forces of Ukraine have received more than 240 vehicles and 130 drones of various types, including an attack drone, with the assistance of the Favbet Foundation. In total, the total assistance to the Armed Forces and other defense forces with the assistance of the Foundation amounted to more than UAH 175 million.