At the end of November, the Effie Awards, which is called the Oscars of marketing communications, took place once again. Established in New York in 1968, it annually rewards the most successful advertisers and marketing industry professionals, which confirms the status of the Effie as the highest honor in this field, UNN reports.
This year, the Ukrainian advertising market was represented by 87 categories, and the jury consisted of more than 260 experts from the advertising business.
This year was a special one for AB InBev Efes Ukraine, as the company received two honorable awards at once:
1) In the category Product/Service Launch , a new product, Mike's Hard Drink with a case, was recognizedMike's: a bright lemon personality. The advertising campaign successfully emphasized the key advantage of the product - natural lemon juice in the composition.
2) In the nomination "Best Marketing Teams 2024" in the segment of soft and low-alcohol beverages, the marketing team of AB InBev Efes Ukraine was awarded. This award confirmed the high professionalism of the company's marketing team and its achievements, which have significantly strengthened the position of AB InBev Efes Ukraine brands in the market.
In particular, the Chernihivske brand drew attention to national values by launching a large-scale campaign "Devoted to our own" and a national project "Embroidering Values" on the occasion of Ukraine's Independence Day. The limited edition packaging design with an embroidered pattern emphasized the brand's commitment to Ukrainian traditions, unity, and love for the country.
At the same time, the star of the company's portfolio, the Stella Artois brand, which supports cultural and artistic projects, partnered with the 15th Odesa International Film Festival, where it presented a special award Stella Award. The brand also supported HoReCa awards: "Salt" and Chef's Summit, demonstrating its support for the development of gastronomic and artistic events in Ukraine.
The most valuable thing is that the company's achievements are highly appreciated not only by consumers but also recognized by respected experts. AB InBev Efes Ukraine has once again confirmed its status as one of the leaders of the Ukrainian beer market, this time with its marketing component.