The winners of the anniversary X National Rating of Corporate Reputation Management Quality "Reputational ACTIVists – 2025" were announced at the PRNext’25 International Forum.
The jury of this year's rating included 136 independent analysts, industry experts and journalists from leading business and industry media. They assessed 650 companies from various sectors of the economy in order to select those whose reputation management system demonstrated the highest efficiency, stability and maturity in adapting to the protracted war, recession and reputational turbulence.
Olena Derevianko, Head of the PRNext Organizing Committee, partner of PR-Service agency and vice president of the Ukrainian PR League, summarized the study and spoke about the features of this year's announcement of the winners.
Just like last year, in 2025, the list of winners in functional nominations is not published: "Reputational Stability", "Media Activity", "Innovative Approach", "Image Capital of CSR" and "Anti-Crisis Stability". Due to the absence of a number of key players and nominations that are on pause, the organizers decided to refrain from drawing conclusions based on fragmented data that would not give a real picture of the key components of reputational stability.
The assessment of the quality of reputation management in certain industries also remains on pause, where the results cannot be assessed due to the lack of stable activity or the disappearance of assessment objects as a result of the war and/or temporary loss of control over certain territories by Ukraine. Among them are air transportation, classic investment companies, mechanical engineering and part of heavy industry.
Agricultural sector:
Agricultural sector – agricultural holdings-producers and traders – MHP;
Agricultural sector – suppliers of agrochemicals and seeds – Corteva Agriscience.
FMCG:
FMCG – food – Danone;
FMCG – non-food – Biosphere Corporation;
FMCG – non-alcohol / low alcohol drinks – ABInBev EFES;
FMCG – alcohol drinks – Bayadera Group;
FMCG – tobacco – Philip Morris Ukraine.
Construction and development – K.A.N. Development.
Telecommunications:
Telecommunications – mobile operators – Kyivstar;
Telecommunications – fixed line operators – VEGA (Vodafone).
Transport and logistics:
Transport and logistics – logistics companies – SAT;
Transport and logistics – postal and logistics operators and courier services – Nova Poshta;
Transport and logistics – transport companies – Ukrzaliznytsia;
Transport and logistics – taxi services – Uklon;
Transport and logistics – delivery services – Glovo.
FEC:
FEC – extraction, refining of oil, gas and coal – DTEK Naftogaz;
FEC – retail of petroleum products – WOG;
FEC – electricity sector – DTEK.
Finance:
Finance – banks – Universal Bank/Monoвank;
Finance – life insurance companies – UNIQA Life;
Finance – non-life insurance companies – ARX.
HoReCa:
HoReCa – management restaurant companies – Alex Cooper restaurants;
HoReCa – hotels and management hotel operators – Emily Resort.
IT:
IT – soft – Genesis;
IT – hard – Asus.
Metallurgy – Metinvest
Retail:
Retail – FMCG – ATB-Market;
Retail – goods for the home – Epicenter K;
Retail – jewelry – SOVA;
Retail – perfumery and cosmetics – Eva;
Retail – fashion – INTERTOP;
Retail – electronics – Comfy.
Pharmacy and medicine:
Pharmacy and medicine – medical clinics – Medicom;
Pharmacy and medicine – medical laboratories – Dila;
Pharmacy and medicine – manufacturers and importers – Farmak;
Pharmacy and medicine – pharmacies – Pharmastor (Good Day Pharmacy, First Social Pharmacy, Express Pharm).
The full list of winners in each of the industry nominations is published on the pages of the annual Almanac of the Rating, as well as on its official website.