Microsoft says it is starting to test ads in the Windows 11 Start menu, UNN reports .
Details
For now, regular users don't have to worry, as this test will only affect some members of the Windows Insider Program. In addition, it's a feature that will be enabled by default, but can be turned off.
However, it's likely that sooner or later, Windows ads in this form will appear in all of them.
This will only be visible to Windows Insiders in the US beta channel and will not apply to commercial devices (devices managed by organizations
Programmatic ads can be turned off in the Settings section of Windows 11, but it seems that Microsoft will enable them by default. Microsoft is looking for feedback on the change, so it's possible that the company may decide to drop these ads in Windows 11 development builds if there is enough feedback that suggests they won't be a popular addition.
Microsoft, on the other hand, has been experimenting with advertising in Windows for about 10 years and has been doing so with the utmost care.