Oxford Dictionary chose the word of the year: what does "brain rot"mean
Kyiv • UNN
The Oxford Dictionary chose the term "brain rot" as the word of 2024 after a vote of 37 thousand people. The term describes the deterioration of the mental state due to excessive consumption of online content.
The Oxford Dictionary chose the term "brain rot" as the word of the year. This phrase is defined as a predictable deterioration in mental and mental health due to excessive consumption of trivial online content.
More than 37 thousand people voted for this term.
This is stated on the website of the Oxford University Publishing House, reports UNN.
Details
"Brain rot" became extremely popular in 2024. It began to be used 230% more often than last year, although it was first used back in 1854 in Henry David Thoreau's book "Walden" (Walden, or life in the woods). And in the digital age, especially among the Z and Alpha generations, "brain rot" has taken on a new meaning.
The term has become a symbol of concern about the impact of low-quality content on the internet on mental health, especially among young people. From memes to serious discussions about the consequences of excessive consumption of online content, "brain rot" has become part of a broader discussion about how digital technologies affect our lives.
Casper Gratwol, president of Oxford Languages, said the choice of the term reflects society's general concern about technology and its impact on everyday life.
Interestingly, the term "brain rot"was adopted by exactly the generations that create this very content. This is a conscious recognition of the harm that they themselves can cause through social media
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Entertainment content has become more popular than news in the Ukrainian information space.
According to the survey, 79% of respondents prefer feature films and TV shows that occupy the first place among content categories. News and socio — political programs are in second place (68%), followed by music shows (63%).
These changes reflect the mood of Ukrainians for the third year of a full-scale war, when people are less hopeful about the rapid end of hostilities, and accumulated fatigue from news leads to a decrease in interest in real-time events.
News is mostly consumed via instant messengers.
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